My name is dana sandu.

 

I'm a student of smell focused on olfactive anthropology, and I serve the perfumery arts through documentary work, market & category creation, research, advocacy, and creative writing.

 

Some wins so far: 

• large body of educational content (reach: 2.5M+) used as a main reference by industry leads, the public, and multiple national and international media (Departures, Elle Magazine, et alii) 

• public speaker and market consultant at Esxence (2020 & 2022, 2023), The Leadership Conference, ScentXplore, et alii; lead and moderator for over 30 perfumery panels, lectures, and hosted content sessions (such as this one) 

• ​new-category opener and 4 times Finalist in the The Perfumed Plume Awards (​as ​Cafleurebon Editor,​ with materials such as this, this, and this)​

• creator of the first pilot curriculum for introducing smell to school children (in development)

• founder of perfumerydirectory.com, the largest database of fragrance-related vendors and destinations in the world (in development)

• GTM consultant

• the only non-sponsored creative writer applying data collection and Big Data expertise to perfumery research, in order to:

     a) document the social function of smell in-person vs. online, 

     b) support the advancement of perfumery-as-art in an everchanging global market, and 

     c) spearhead efforts to democratize smell through consumer education and industry betterment.

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In my this here life I study smell; in my professional life I'm a tech consultant with preMed credentials and a strong connection to the San Francisco indie theater scene.