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What’s green, flying, and has no name?
A short recap of emerging trends from Esxence 2023 As my lucky fellow fragrance reporters are packing their bags on the way to Milan (including, rumor has it, Luca Turin, after a long and dire absence), let’s take a look at what emerged—at least for my hyperlexic brain—as a pattern in last year’s exhibit. (Not sure yet how this fits in with perfumery journalism; documentaries are few and far between, reviews are increasingly harder to distinguish from paid ads, and trends se
Mar 4, 20247 min read


Thought Leadership, False Advertising, and Influencer Danger
Group discussion on Ep. 21 of Effluvium, a smell-culture-centric podcast hosted by JJ Coulbourne. Joined by Ryan @perfumebonfire and...
Dec 15, 20231 min read


On new (digital) buy cycles and the 4 pillars of digital transformation
Panel participation from isolation (on-site, but with Covid), with input on consumer behavior updates and a few recommendations for...
Nov 28, 20231 min read


Promoting artisanal fragrance in a digital world
Reporting from isolation on the state of the market, product trends, and new consumer behavior patterns. Interview by Karen Marin for...
Nov 28, 20231 min read
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