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What’s green, flying, and has no name?
A short recap of emerging trends from Esxence 2023 As my lucky fellow fragrance reporters are packing their bags on the way to Milan...
Mar 4, 20247 min read
Thought Leadership, False Advertising, and Influencer Danger
Group discussion on Ep. 21 of Effluvium, a smell-culture-centric podcast hosted by JJ Coulbourne. Joined by Ryan @perfumebonfire  and...
Dec 15, 20231 min read
On new (digital) buy cycles and the 4 pillars of digital transformation
Panel participation from isolation (on-site, but with Covid), with input on consumer behavior updates and a few recommendations for...
Nov 28, 20231 min read
Promoting artisanal fragrance in a digital world
Reporting from isolation on the state of the market, product trends, and new consumer behavior patterns. Interview by Karen Marin for...
Nov 28, 20231 min read
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