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What’s green, flying, and has no name?
A short recap of emerging trends from Esxence 2023 As my lucky fellow fragrance reporters are packing their bags on the way to Milan...
Mar 4, 20247 min read
A la recherche du scents perdu
A Proustian interview with perfumer Francesca Bianchi Ever gotten nosey-nosey with a perfumer? Smell Tales takes a quasi-literal nose...
Dec 15, 20231 min read
Thought Leadership, False Advertising, and Influencer Danger
Group discussion on Ep. 21 of Effluvium, a smell-culture-centric podcast hosted by JJ Coulbourne. Joined by Ryan @perfumebonfire  and...
Dec 15, 20231 min read
Making Sense of Scent
Interview given for—and first published in—Departures Magazine by American Express. [link] WORDS BY IVY ELROD, ILLUSTRATION BY HARUKO...
Dec 15, 20236 min read
Nov 28, 20230 min read
Nov 28, 20230 min read
Vetiver (Annick Goutal)
(Celebrating my Tatar roots and my love for vetiver, all at once)
Nov 28, 20231 min read
Nov 28, 20230 min read
Nov 28, 20230 min read
Nov 28, 20230 min read
Nov 28, 20230 min read
Nov 28, 20230 min read
Nov 28, 20230 min read
Nov 28, 20230 min read
On new (digital) buy cycles and the 4 pillars of digital transformation
Panel participation from isolation (on-site, but with Covid), with input on consumer behavior updates and a few recommendations for...
Nov 28, 20231 min read
Promoting artisanal fragrance in a digital world
Reporting from isolation on the state of the market, product trends, and new consumer behavior patterns. Interview by Karen Marin for...
Nov 28, 20231 min read
Montre bottle (Guerlain)
60s videos on olfactive anthropology, history, and the semiotics of scent.
Nov 28, 20231 min read
Tonka and comiphora
60s videos on olfactive anthropology, history, and the semiotics of scent.
Nov 28, 20231 min read
Musk animals
60s videos on olfactive anthropology, history, and the semiotics of scent.
Nov 28, 20231 min read
Testosterone
60s videos on olfactive anthropology, history, and the semiotics of scent.
Nov 28, 20231 min read
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